Peter Bart and Peter Guber are at TCA today to pitch their new Encore series talkshow "In the House," which bowed last month.

Bart, veep and editorial director of Variety, called "House" a "serious but entertaining show about the business of entertainment." Guber, chief of Mandalay Entertainment, said the goal is to make "it feel like the audience is eavesdropping on our conversation."

The duo spent six years doing a similar show for AMC, "Shootout." "House" is aimed at a broader aud than "Shootout" but Bart assured the scribes it was not going to veer into gossipy territory.

Rather, the show aims to talk to major players on both sides of the camera and analyze industry trends like the impact of "Avatar's" success. James Cameron's sci-fi epic is "a game-changer" and will undoubtedly spur the majors to throw more money at big vfx-driven projects, probably at the expense of smaller dramas and even comedies, Bart said.

With so much of the industry in flux, "it's a good time to be doing a show like ours," Bart said. "The landscape is changing so much."

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