Science Channel’s unusual Morgan Freeman promotion


The Science Channel has found an, um, unique way to promote its new Morgan Freeman-hosted series, “Through the Wormhole with Morgan Freeman”: Accuse its viewers of harboring a bad case of B.O. 

Although in this case, it’s not body odor that Science Channel is referring to, but “brain overflow,” get it? Get it? (A case of the summer punchies over at Discovery, perhaps?)

Symptoms of “B.O.” include “intense feelings of love for Morgan Freeman.” The Discovery-owned channel also manages to get a dig in at a rival cabler, suggesting that you counteract “brain overflow” by “turning temporarily to the Cartoon Network.”


Follow Michael Schneider on Twitter. 

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