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Rosie O’Donnell plots a syndication return, but it won’t be easy

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Rosie O’Donnell wants back into the syndication world. But does the syndication world want her back?

That’s the question syndicators, stations and advertisers will be asking as former Warner Bros. Domestic TV Distribution execs Dick Robertson and Scott Carlin join forces with O’Donnell to launch a brand-new daytime yakker.

According to insiders familiar with the project in the works, a new O’Donnell show would focus on the host’s charitable and political pet causes — and as a result isn’t expected to emulate the original “Rosie O’Donnell Show.”

O’Donnell, of course, hosted that wildly popular daytime strip — which gave her the “Queen of Nice” moniker — through Warner Bros.’ Telepictures label from 1996 to 2002.

Robertson, who stepped down after nearly two decades as president of Warner Bros. Domestic TV Distribution in 2006, led the sales efforts for the original “Rosie O’Donnell Show,” while Carlin, who ankled the company in 1999 to join a dot.com firm, was a key Robertson lieutenant when the show first launched.

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