Reed Midem ups Garaude

New TV division topper will oversee marts

LISBON — TV trade fair organizer Reed Midem has named Laurine Garaude as its new television division director.

Garaude will have oversight of Reed Midem’s two major TV marts, April’s Mip TV and October’s Mipcom, as well as kid/youth mini-mart Mip Junior and docu forum Mip Doc.

Garaude has served as Reed Midem acting TV division director since last January when she replaced Paul Johnson who stepped down to join Endemol.

As the international TV market toughens, Garaude’s challenge will be to launch initiatives that continue to attract execs to Reed Midem’s marts.

She oversaw the October launch of the Online Screenings, which offered buyers attending Mip Junior web access to all of its 2009 program catalogue.

On April 11, the very eve of Mip TV, Garaude will launch a new event, Mip Formats, a one-day conference plus pitching forum.

Garaude, a Yale graduate, joined Reed Midem in 1993 to launch and direct Milia, an interactive content mart.

Her promotion takes effect immediately. Reed Midem is owned by Variety parent, the Reed Elsevier publishing group.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety