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Pillars of scones

Pillarsmcshane

Starz has come up with a quirky promotion to tubthump the July 23 preem of its event-mini “The Pillars of the Earth,” a costume drama involving war, religious strife and the construction of a cathedral in 12th century England. It’s got Ian McShane in robes for those who are rusty on their pre-Renaissance history.

Pay cabler has teamed with Loews Hotels to offer a “Pillars of the Earth” package that includes an overnight stay at one of eight Loews hotels, a guided tour of a “landmark cathedral,” an autographed copy of Ken Follett’s “Pillars” book and a “modern English breakfast” for two.

The hotels are in Atlanta, Montreal, Nashville, New York, Philadelphia, Quebec City, Santa Monica and Washington, D.C. The cathedrals to be toured hardly date to the 12th century (L.A’.s Our Lady of the Angels is barely 10 years old), but some artistic license has to be taken in the pursuit of wacky promotions.

Why, you ask, would a lay person want to do this? Hmmmm. Maybe that’s why Loews head corporate chef Marc Ehrler added his scone recipe (lots of butter, lots of heavy cream) to the press release, as an enticement. Serious as a heart attack, after the jump:

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