Peter Rabbit hops to Nick Jr.

Beatrix Potter toon series planned

Peter Rabbit and Co. are coming to Nickelodeon.

Kidvid cabler has partnered with production company Chorion and Frederick Warne and Co., which controls the rights to the Beatrix Potter canon, for a toon series based on Potter’s enduring animal characters.

“The Tales of Peter Rabbit” will bow on Nick Jr. preschool block in 2012. Nick and Warne made the announcement Monday at the Mipcom TV sales confab in Cannes.

” ‘The World of Beatrix Potter’ is a celebrated brand with treasured characters that we’re introducing to a new generation of kids,” said Cyma Zarghami, prexy of Nickelodeon and MTV Networks’ Kids and Family Group.

Chorion already produces the Nick Jr. toons “Olivia” and “Max and Ruby.” As part of the deal, Nickelodeon will handle merchandising rights for the Potter characters in North America, South America and India.

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