Oxygen joins ‘Jersey’ craze

Show added to barrage of Garden State skeins

Oxygen is joining the Jersey craze.

At the Television Critics Assn. confab in Pasadena on Sunday, NBC Universal cabler will announce it has greenlit reality series “Jersey Couture,” which looks to take advantage of the buzz surrounding MTV skein “The Jersey Shore.”

Produced by Magilla TV, series will spotlight a family that owns a formal wear shop that caters to the tux and gown crowd.

Bravo — also in the NBCU family — started the Jersey craze in April with “The Real Housewives of New Jersey.” That was followed in November when Style announced “Jerseylicious,” which focuses on the romantic and business lives of six hair stylists at a beauty salon. Net will premiere the show March 21.

MTV has received huge amounts of publicity for “The Jersey Shore,” but much of it negative. The Italian-American community has complained that the cast is a stereotype of Italian culture and a few advertisers have pulled out as well.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading