Game 3 of the World Series, scheduled for Saturday, Oct. 30, is set to have a 3:57 p.m. Pacific first pitch, the earliest start time for a World Series game since 1987's Game 6. (The game will be in an American League city, and no West Coast AL teams will be in the playoffs.)
Chevrolet is essentially underwriting the earlier start time through advertising support.
“We’ve said over the years that if advertisers were willing to support earlier starts at prime time levels, we’d be able to begin games earlier,” FOX Sports president Eric Shanks said.
The other World Series games are scheduled for 4:57 Pacific start times except for Game 4, which would come after Sunday NFL coverage at 5:20 p.m.