CBS is off to a decent start with its daytime show “The Talk,” which bowed Monday to 2.2 million viewers. The net’s replacement for “As the World Turns” drew nearly as many viewers as the canceled sudser’s weekly average from a year ago and brought a younger audience.
While not a great opening-day tune-in, the Eye is hoping that “The Talk” can gradually build an audience and become a ratings force. ABC’s “The View,” to which “Talk” has often been compared, started somewhat slowly but eventually emerged as one of the top draws of young women in daytime.
Looking at the affiliate-based preliminary Nielsen numbers, “The Talk” averaged 581,000 viewers in the women 18-49 demo and 2.2 million viewers overall — off slightly from the weekly average for “World Turns” during the comparable week of October 2009 (592,000 women 18-49 and 2.5 million viewers overall).
“Talk” on Monday also lagged its primary network competish, ABC’s “One Life to Live” (690,000 adults 18-49). A year ago, “One Life” held a roughly similar 20% advantage over “World Turns” (710,000 to 592,000).
CBS notes that “The Talk” improved upon the young-female demos of “World Turns” from the same day a year ago, including a 67% spike in women 18-34.
“The Talk,” which airs at 2 p.m. in most of the country and at 1 p.m. in the West, is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur. Brad Bessey, Gilbert and John Redmann are exec producers.