No one may be more excited about Tiger Woods' Friday morning press conference than PGA commissioner Tim Finchem, who has seen his weekend tournaments move from the front page of the sports section and the top of ESPN's "SportsCenter" telecasts to somewhere past bobsled results.Tiger

Woods' presser, to be televised by the Golf Channel, is the holy grail for the cabler, which will see its image increase dramatically as looky-loos around the world tune in to check out Tiger's mia culpa. I can only imagine the newsers will also pick up the feed, but if Golf Channel has its logo on the screen, it's a PR bonanza.

True to all of Tiger's moves before Friday in Le Scandal, he's trying to control the news and how it's disseminated by inviting only AP, Bloomberg and a golf correspondent. And he's already reiterated that he's not taking questions, only making a statement.

Not that I'm Dr. Laura or even Oprah, but it's about time Tiger takes his lumps, answers all the questions about his extramarital shenanigans — even ones from the likes of the National Enquirer and TMZ — and move on. Stop trying to finesse the truth and just let the affair play out so we can all move on.

Going forward means a stop in Augusta, Ga., for the Masters. It would be a shame if he's ready to fess up and still doesn't play in the sport's most important event. A Tiger-less Masters on CBS is akin to "American Idol" minus Simon Cowell.

It'll happen one day, but why push it?

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