Nielsen’s latest three-screen study: TV viewing up

According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video.

Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009.


— Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month

–The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting 9 hours and 36 minutes per month

–The mobile video audience grew 51.2% year-over-year, surpassing 20 million users for the first time

–52.7% of US homes now have HDTVs and receive HDTV signals

“Consumers are driven by the convenience and quality that today’s technology now enables,” said Matt O’Grady, Executive Vice President, Audience Measurement. “New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before.”

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