Nielsen’s latest three-screen study: TV viewing up

Nielsenthreescreen
According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video.

Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009.

Also:

— Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month

–The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting 9 hours and 36 minutes per month

–The mobile video audience grew 51.2% year-over-year, surpassing 20 million users for the first time

–52.7% of US homes now have HDTVs and receive HDTV signals

“Consumers are driven by the convenience and quality that today’s technology now enables,” said Matt O’Grady, Executive Vice President, Audience Measurement. “New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before.”

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video. Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009. Also: — Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and […]

More From Our Brands

Access exclusive content