Nielsen’s latest three-screen study: TV viewing up

Nielsenthreescreen
According to the latest “three-screen” study from Nielsen, American audiences continue to consume more video.

Among Nielsen’s key findings: Viewers watched two more hours of TV per month in first quarter 2010 vs. first quarter 2009.

Also:

— Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month

–The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting 9 hours and 36 minutes per month

–The mobile video audience grew 51.2% year-over-year, surpassing 20 million users for the first time

–52.7% of US homes now have HDTVs and receive HDTV signals

“Consumers are driven by the convenience and quality that today’s technology now enables,” said Matt O’Grady, Executive Vice President, Audience Measurement. “New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading