Nicktoons’ NFL series throws out the playbook

RZ_GotC_PR_image_6_24_10

Okay, so the NFL and Nickelodeon are teaming up on a 22-episode animated series that will air during football season. Seems like a smart combination of two powerhouse entertainment entities.

Knowing the rigidity of the NFL, I assumed the series would three-yards-and-a-cloud-of-dust-type material. But points to the pair for the premise of the series, which is more like a flea-flicker. Just imagine John Facenda reading the following:

“Rush Zone: Guardians of the Core” follows Ishmael, a 10-year old boy who was just an ordinary kid until learning that all 32 NFL stadiums also serve as secret strongholds of an otherworldly benevolent life force that he has been chosen to guard. That life force, once the core of a far-off peaceful planet, has been broken into pieces, or shards, which are hidden in every NFL stadium around the country. An evil villain known as Sudden Death is determined to find the shards, reassemble them and end humanity. To stop Sudden Death, Ish is given the physical abilities of an NFL football player (and a few additional super powers) to battle on and off the gridiron. He must work with the Rusherz, the NFL superheroes representing all 32 teams, to stop the Blitz Botz, robots controlled by Sudden Death. Taught by his mentor, O.T. and guided by NFL players and coaches, Ish learns exactly what it takes to be a true hero.

The series is based on the NFL’s online kids site, NFLRush Zone, and feature shorts of two to five minutes. NFL players including New York Giants quarterback Eli Manning and coaches such as Sean Payton of the Super Bowl champion New Orleans Saints will voice themselves. All 32 NFL teams are to be represented on the program, which will cap its season with a one-hour special the day before Super Bowl XLV.

“Rush Zone” will also be cross-purposed on Nicktoons.com and NFLRush.com, and excerpts will be shown on NFL stadium scoreboards. So if you’re an NFL fan of any age, get ready to call on Ishamel.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading