Emmy-statuetteA lot is riding on Sunday's Emmycast — but the competition isn't making it easy for the TV Acad.

Although late August is usually considered a dead time of year in TV land, this Sunday promises to be a busy one.

HBO has lined up new episodes of "True Blood," "Hung" and "Entourage." AMC isn't standing down against the Emmys, offering up a new "Mad Men" seg — even though the show is a favorite to once again clean up on the kudocast — and an original "Rubicon."

Fox, meanwhile, has the NFL pre-season Steelers/Broncos matchup, while CBS continues with "Big Brother 12." A&E's "The Glades," Lifetime's "Drop Dead Diva" and E!'s "Keeping Up with the Kardashians" are also in originals. MTV even has a "Jersey Shore" marathon on tap.

In other words, the days of rival nets stepping aside and letting the Emmys shine are long over.

More on the competition — and how it may hurt the TV Academy's bargaining power as it looks to renew the Emmycast broadcast wheel — here.

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