Although late August is usually considered a dead time of year in TV land, this Sunday promises to be a busy one.
HBO has lined up new episodes of "True Blood," "Hung" and "Entourage." AMC isn't standing down against the Emmys, offering up a new "Mad Men" seg — even though the show is a favorite to once again clean up on the kudocast — and an original "Rubicon."
Fox, meanwhile, has the NFL pre-season Steelers/Broncos matchup, while CBS continues with "Big Brother 12." A&E's "The Glades," Lifetime's "Drop Dead Diva" and E!'s "Keeping Up with the Kardashians" are also in originals. MTV even has a "Jersey Shore" marathon on tap.
In other words, the days of rival nets stepping aside and letting the Emmys shine are long over.
More on the competition — and how it may hurt the TV Academy's bargaining power as it looks to renew the Emmycast broadcast wheel — here.