Oh, how TV execs love their data.
Well, here at On the Air, enjoy more numbers to chew on. Every week we'll post charts of the shows benefitting most from live+7 viewing, both in terms of 18-49 ratings, total viewers and highest percentage gains.
In the latest numbers to digest through Feb. 28, "American Idol" saw its Tuesday rating hit double figures, while "Lost" earned an extra 21% of its total viewers from post-timeslot DVR usage.
Here's the chart. Let us know what you think.