Veteran soap gets two-year extension
“Days of Our Lives” looks to be one of the survivors among the thinning herd of daytime soaps.
As the show marked its 45th anniversary, NBC on Monday gave the sudser a two-year renewal.
Venerable sudser is No. 1 for daytime dramas in the teen 12-17 demo and No. 2 in women 18-34. Through six weeks of the new season, “Days” is averaging 2.6 million viewers.
Produced by Corday Prods. and Sony Pictures Television, “Days” is exec produced by Gary Tomlin. Dena Higley is the head writer.
“‘Days of Our Lives’ remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience,” said Jeff Gaspin, chairman of NBC Universal Television Entertainment. “NBC salutes the series on its 45th anniversary, and we look forward with great anticipation to working with the production team for the years to come.”
Show began as a half-hour drama in 1965 and expanded to an hour 10 years later. “Days” is the last sudser remaining on the Peacock. Network canceled “Passions” in August 2008.
In the past year, CBS axed two of its long-running soaps, “As the World Turns” and Guiding Light.”