NBC is developing an hourlong drama set in the frisky world of 1960s Playboy clubs.

Dubbed "Playboy" (and previously titled "Bunny Tales"), project would center on a group of women working as Playboy bunnies in the New York club. That setting will be a prism for exploring the nation's changing mores and the coming sexual revolution.

Chad Hodge ("Tru Calling") is aboard to write the project and exec produce. Twentieth Century Fox TV and Imagine TV are behind the project; Imagine's Brian Grazer and Francie Calfo also exec produce. Project was developed last year with a different writer.

The original clubs, famous for their staff of women dressed in bunny outfits, once numbered 22 around the world. More than a million members paid a fee to become "keyholders."

"Playboy" reps the latest 1960s-set project in development at the broadcast and cable nets on the heels of AMC's "Mad Men." ABC is developing "Pan Am," centering on the airline's wild crew in the 1960s, while Starz just gave a 10-episode order to "Magic City," set in late 1950s/early '60s Miami.


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