CBS has birdied the Masters.PhilMickelson_1103700

Overnight household ratings from Sunday coverage of golf’s pre-eminent event drew a 12 rating/25 share, up 36% from last year’s final-round coverage when Angel Cabrera won the tournament. Total viewers numbers won’t be available until Tuesday.

The all-time highest-rated Sunday coverage is 15.8/32, set in 1997 when Tiger Woods won his first green jacket. That year, 20.2 million watched and CBS will be anxiously awaiting to see if that record has been broken.

In addition to the draw of watching Woods come back from a four-month layoff following his scandalous personal life, the golf gods were kind to the Eye as some of the sport’s most popular players were in contention most of the day, including Woods, Fred Couples and eventual winner Phil Mickelson, whose family has been going through a hellish 10 months: Both Mickelson’s wife and mother are undergoing cancer treatments.

On the cable side, Thursday and Friday’s rounds on ESPN drew an average of 4.3 million viewers to become he most-viewed golf combined two-round telecasts in cable history.

 

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