Marvel pumps tube

TV unit adds execs for animation side

As Marvel Television looks to expand its animation division, the company has hired two new execs and promoted a third.

Producer Eric Radomski (“Spawn”) has joined the company as senior VP of production and animation creative director, while Disney Channels Worldwide exec Tracy McAndrew has joined Marvel as VP of programming and distribution strategy.

Marvel TV also just upped Cort Lane to VP of development and production of animation.

Moves were orchestrated by Marvel TV topper Jeph Loeb, who’s looking to increase output of Marvel properties in the animation space, with much of it being produced inhouse for the first time.

“We want to take a page from publishing and take a page from the studio and find the best way to capture Marvel DNA — and animate it,” he said. “There’s something very unique about Marvel comics … it’s a different way of storytelling, and that’s part of the reason these characters have withstood the test of time.”

Marvel’s animation division, just 2 years old, is already behind Cartoon Network’s “Super Hero Squad,” which Loeb calls a “entry-level series” for fans.

Marvel just debuted “Avengers: Earth’s Mightiest Heroes” for boy-centric cabler Disney XD, which is also where Marvel’s next big project, “Ultimate Spider-Man,” will land. Disney Channel execs recently said they hope to create a Marvel-branded programming block on Disney XD by 2012.

“Ultimate Spider-Man” reps the first time Marvel will produce an animated Spider-Man series itself. Lane, Radomski and McAndrew will play a “pivotal role” in launching the new franchise, Loeb said.

All three execs report to Loeb. Radomski will oversee all aspects of animation production, while McAndrew will handle global distribution strategies and Lane will oversee development on all animated projects.

Radomski most recently sold a preschool series through his own shingle to the BBC; McAndrew was director of acquisitions and co-productions at Disney Channels Worldwide; and Lane was director of development at Marvel, which he joined in 2008 from Mattel.

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