I scream, you scream, we all scream for … the Scream Awards?
Cabler has tapped into a genre that’s long been overlooked by the more established award shows. The Oscars have pretty much stayed clear of sci-fi and horror, and if not for the recent expansion to 10 best picture noms, last year’s well-regarded “District 9” might never have made the list.
“The reason that we want to do this is for those fans. This type of filmmaking rules the box office,” says Scream Awards exec producer Casey Patterson. “Before this, there had never been an event to service the things they love and celebrate.”
Partnering with Comic-Con, Spike has built the show’s fan base by bringing aboard the casts of some of TV’s most popular sci-fi skeins, particularly any series having to do with vampires. Last year the casts of HBO phenomenon “True Blood” and CW’s “The Vampire Diaries” came by to show their appreciation.
This year, it’s a “Lost” tribute that is sure to whip those fans suffering from island withdrawl into a lather. Thesps Harold Perrineau, Henry Ian Cusick and Jorge Garcia are skedded to attend, as well as showrunners Damon Lindelof and Carlton Cuse.
Tapping into the “Twilight” phenemenon, Kristen Stewart will make an appearance, as will “True Blood” fave Alexander Skarsgard, who has become the hottest commodity on the HBO fave. Also part of the show is a “Back to the Future” 25th anniversary reunion plus world premiere footage of upcoming pics “The Rite” with Anthony Hopkins, “Scream 4” and “Paranormal Activity 2.”
A Tuesday night premiere is a bit odd for a kudocast, especially when there’s plenty of broadcast competition, but Patterson has faith that those watching either “Glee” or “No Ordinary Family” at 8 o’clock will click over to Spike.
In a combined four telecasts last year, the Scream Awards drew 9.9 million viewers. This year’s show will be aired in 160 countries.