London’s Olympian task

Games mascots have a rough reception

The London 2012 Olympics unveiled its mascots May 19 to almost universal (and predictable) jeers (“They look pants,” read one comment on Brit tabloid the Mirror’s website).

Mandeville and Wenlock, complete with a charming backstory found on london2012.com/mascots, will not only encourage children to take up sports but also help drive a multimillion-dollar merchandising and licensing plan for the Games.

But let’s face it, Olympic mascots are never embraced right away — they have to grow on you. Barcelona’s Picasso-inspired dog is now much-loved, as is Seoul’s tiger. But Atlanta’s 1996 mascot Izzy, still looks, well, wrong.

The new mascots got off easy the day after the unveiling, as news of pop star Ronan Keating separating from his wife of 12 years pushed the Olympian pair from the front pages.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading