Logo is on track to cross the 50 million household barrier this year and will launch 10 original series this year – tripling its 2009 output – the cabler’s original programming senior veep Dave Mace said today at the Television Critics Assn panel in Pasadena.
Four new series have already been given greenlights, including a spinoff of returning skein “RuPaul’s Drag Race.”
Currently reaching 45 million homes, the gay- and lesbian-themed network announced that hourlong “RuPaul’s Drag U” will premiere in July with an eight-episode order. The new series, produced like its ancestor by World of Wonder, will feature RuPaul and a team of drag queen instructors setting up a challenges for everyday women to become more diva-like. The 12-episode second season of “RuPaul’s Drag Race” will have a Feb. 1 premiere.
Also new on the Logo docket is eight episodes of “The Robert Verdi Show Starring Robert Verdi” (premiering Feb. 10), a nonscripted show on the over-ambitious celeb stylist who is only half-jokingly trying to conquer other fields, from gaining his own shopping mall to his own television network.
“Tragically flawed, messy and imperfect, but authentic somewhere underneath that,” is how Verdi described himself at TCA.
Launching in October are eight-episode seasons of “The Arrangement,” about a cutthroat floral design competition, and “Kept,” about Manhattan gays who aspire to become kept men.
Returning series for Logo also include “Exes & Ohs,” “Beautiful People,” “Real Momentum” and “The Big Gay Sketch Show.”
“We’ve had tremendous success since our launch in 2005 connecting with our LGBT viewers and their interests,” Mace said earlier this week. “With these new projects, we’re deepening that connection while also expanding our voice to include the LGBT community’s families and friends. We’re presenting more opportunities for gays and lesbians to watch meaningful and entertaining programming together with their family members, gay or straight.”
Logo also co-produces Comedy Central’s “The Sarah Silverman Show.”
Steven Weinstock and Glenda Hersh of True Entertainment have exec producer credits on both “Verdi” and “Kept.” Jo Honig is also exec producing “Verdi.”
Fenton Bailey, Randy Barbato, Tom Campbell and RuPaul Charles are exec producers on “RuPaul’s Drag Race.”