Lifetime confirms marketing duo’s exit

Lifetime marketing toppers Bob Bibb and Lew Goldstein have left the femme-centric cabler, the channel confirmed late Wednesday.

“Bob and Lew,” as the duo are popularly known in marketing circles, joined the channel in 2007 at the behest of CEO Andrea Wong and entertainment topper Susanne Daniels, both of which are no longer with the company. With a new regime now in place, led by Nancy Dubuc, the timing was likely right for an exit.

Insiders said the departure was mutual, given the change of command at Lifetime and the fact that Bibb’s and Goldstein’s contracts were up.

Project-runway-season-6-0709bsc425 Bibb and Goldstein, who worked closely with Daniels at the WB, helped launch the Frog netlet as the marketing toppers there. They also played a role in the early days of Fox. At Lifetime, the duo were brought in to help relaunch the channel’s image in the wake of its acquisition of “Project Runway” and launch of new series such as “Army Wives.” To that end, the execs famously centered a campaign around a Lifetime-branded plane.

For now, the marketing team at Lifetime will report directly to Dubuc, who will oversee things until a replacement is named.

Deadline TV first broke the story this afternoon.

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