LeBron leads ABC to big numbers

HeatLakers
ABC’s Christmas Day NBA broadcast of the Miami Heat routing the Los Angeles Lakers gave the network its biggest audience on the holiday since 2004.

This year’s matchup, showcasing LeBron James in his much-anticipated first visit since joining the Heat to play Kobe Bryant and the Lakers in Los Angeles, had a 6.4 fast national rating, compared with 4.4 when James’ Cavaliers played the Lakers last Dec. 25. Earlier on Saturday, a Boston-Orlando clash had a 4.6, 39 percent better than last year’s matchup between the same two teams. 

Together, ABC’s two Christmas Day games were up 45% in households compared to a year ago, and ESPN’s three games were up 20%.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading