James Franco’s ‘General Hospital’ stunt doubles as MOCA art exhibit


So let’s get this straight. James Franco will once again play “Franco the artist” on several episodes of “General Hospital.”

And for one upcoming episode, Franco the actor will film a scene as Franco the artist at the Museum of Contemporary Art/Los Angeles.

But Franco the actor will be creating the art in front of a live audience. Which means that as Franco the artist is creating art, Franco the actor is creating a wholly different kind of art.

The “General Hospital” taping/live art exhibit was conceived by Franco as part of a performance work titled SOAP at MOCA: James Franco on General Hospital.

Ouch. My brain just snapped.

Let’s have MOCA explain it:

In this special episode, Franco, James Franco’s character from General Hospital, will be having an exhibition at MOCA Pacific Design Center, during which time Jeffrey Deitch, the new director of MOCA, and the characters from Port Charles from General Hospital wil be making their West Coast debut.

The character’s exhibition will include full-scale models of the locations in which he encountered mobster Jason Morgan (Emmy winner Steve Burton). To the musical accompaniment of his artistic collaborator Kalup Dashinel, played by critically acclaimed video and performance artist Kalup Linzy, who will perform live during the taping, Franco will attempt to lure Jason and others into his art-trap. If all goes to plan, mastermind Franco will turn both Jason Morgan’s life and his own death into art, a performance to end all performances.

“Soap at MOCA is an attempt to both blur and define the lines between different disciplines, between life and art, between art and popular culture, and between representations of the self as both performative character and as non-performative self,” Franco said.

And no. I’m not sure if Franco the fictional artist or Franco the real-life actor said that.

Wait a second. Unless Franco the artist is REAL, and Franco the actor is actually a fictional performance piece.


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