Co. calls on producers for TV block

The Itsy Bitsy Entertainment Co. is calling on producers of short-format children’s programming for the launch of “Millipede,” a TV block to be comprised of segments of variable length.

Itsy CEO and founder Kenn Viselman says he came up with the idea after seeing a lack of broadcast opportunity for brief content, claiming viewers will feel satisfied after watching so many “morsels” of entertainment. Itsy has not yet announced specific network deals.

Applicants can find submission rules and information on the company’s website at Millipedetv.com.

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