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HSN launches spinoff network

Hsn2 HSN is launching the spinoff network HSN2, a new shopping channel that will time-shift repurposed episodes of HSN’s programs.

Dish Network has signed the channel’s first distribution deal; HSN2 will launch on Aug. 1. (HSN calls it a “curated assortment of encore airings of HSN’s must-see shows,  products, brands
and personalities.”)

HSN had previously operated the secondary channel “America’s Store,” which consisted of discontinued HSN merchandise. That channel was folded in 2007, however. Meanwhile, rival QVC briefly ran a spinoff channel in the early 1990s, Q2, but eventually dropped that service as well.

HSN2 will “provide our customers greater access to additional viewing and shopping options,” said Mindy Grossman, CEO of HSN, Inc.

According to HSN, “programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.

Follow Michael Schneider on Twitter. 

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