Electus teams with Subway for online series
Ben Silverman’s Electus shingle has partnered with Subway to launch a new high school-themed online series.The eight-week series, which just launched on Subway’s Facebook page, asks users to nominate their “ultimate Subway high school hero.” Winner will be announced via Facebook on Dec. 16 and win $10,000 and an Apple iPad. “It recognizes the everyday heroes that inspire the lives of high school students all over the country and helps them acknowledge the contributions these heroes make to their schools and communities,” said Facebook’s Matt Jacobson. Subway’s digital agency, Publicis Modem, developed the project with Electus’ branded content and entertainment team. Crowd Sourced Hero’s Arthur Hasson and Dennis Ardi are handling the project with Electus as executive producers. Silverman called “High School Heroes” a “franchise that can engage audiences in brand narrative and community empowerment and work with world class brands on a creative campaign designed to inspire and champion young people.” Electus has been busy as of late; the company also just announced plans to partner with Facebook rival MySpace to launch another web series, “Jerk All-Stars.” That program, focusing on the “jerk” dance phenomenon, launches next month. Sprite is the sponsor.
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