Here’s your first look at NBC’s new Jay Leno promo


NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage.

The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same setting — Leno cruising down the Pacific Coast Highway, with the number “10” on the side of his Cobra car.

But this time, the “10” eventually flies off — leaving the number “11:35” instead. Yep, NBC’s going tongue-in-cheek, using the same exact promotion to announce Jay’s return back to the “Tonight Show.” 

In the background, the Beatles’ “Get Back” accompanies the spot.

A few images:

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  1. CK in NY says:

    Get Back on the tin can car radio? HA!
    First they strip him away, stick him in some godforsaken timeslot in a knee-jerk attempt to change the 60-yr-old Darwinian meaning of primetime [and he bends over for it], then they have the audacity to claim he really belonged where he once was and stick him back there [and he bends over and takes it up the nose again]? Did I get this right? 500HP of bewilderment turbocharged by disgust, Cobra boy.

  2. kelli says:

    what a cocky sob

  3. Jason says:

    Way to relate to the average viewer – with a flashy sports car that most of us cannot afford. Wonder if he stole that, too.

  4. Elson says:

    SHAAAAAAAAAAME!
    Elson
    (I’m with Coco!)

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