You will be redirected back to your article in seconds

Here’s your first look at NBC’s new Jay Leno promo


NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage.

The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same setting — Leno cruising down the Pacific Coast Highway, with the number “10” on the side of his Cobra car.

But this time, the “10” eventually flies off — leaving the number “11:35” instead. Yep, NBC’s going tongue-in-cheek, using the same exact promotion to announce Jay’s return back to the “Tonight Show.” 

In the background, the Beatles’ “Get Back” accompanies the spot.

A few images:

IMG_3122 

IMG_3123 

IMG_3126
IMG_3125

More TV

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

  • Unfinished 'Doctor Who' Episode Is Finally

    Unfinished 'Doctor Who' Episode Is Finally Completed - 38 Years Later

    NBC took the wraps off its on-air marketing campaign for “The Tonight Show with Jay Leno” on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage. The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno’s move into primetime. This time out, it’s the same […]

More From Our Brands

Access exclusive content