Happy Promo New Year, Part 5: ABC’s ‘Still the One’ in 1977

Perhaps the most famous network campaign of all times. ABC used “Still the One” for several years in the late 1970s, as the formerly third-place network suddenly shot to No. 1 on the strength of hits such as “Happy Days.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety