At GRB, Steven Montgomery is the dealmaker and the lawyer — two areas where imagination isn’t usually considered — but Montgomery gets to be as creative in his job as the company’s producers are.
“I think we are unique in that we are flexible in the way we get things done,” says Montgomery, general counsel and senior vice president of business and legal affairs. “I don’t have a rigid approach to things. I try to treat each deal as a unique deal, taking each one on its merits.”
GRB approaches the production business from several angles. It develops and produces shows inhouse for domestic distribution to cable networks and then sells those shows abroad if the initial deal allows for that. It acquires international rights from third-party producers for foreign distribution. And it works with independent producers to develop, produce and sell shows in the United States and abroad.
Those options give Montgomery plenty of deal points to play with, and no two deal need to be done in exactly the same way.
“The more deal points there are, the more creative you can be,” Montgomery says. “We do have a little more flexibility because we have additional revenue streams that we can draw on through international distribution and sales. We can be a little more creative on the domestic side because we have that.”
Triumphed over tragedy | ‘Intervention’ wins kudos, saves lives | GRB rolls with programming punches | ‘Lethal’ latest weapon for GRB | Key execs | GRB dealmaker thinks outside the box