Fuji TV makes a ‘Proposal’

Japanese web will co-produce with China's Belle Epoque

Japan’s Fuji TV is to produce a feature based on its smash 1991 romantic drama series “101st Proposal” in China for the Chinese market.

The remake deal is the first of its type for the net.

Fuji is partnering with Beijing’s Belle Epoque Entertainment for the production, with Jin Yimeng (“Sophie’s Revenge”) penciled in as helmer.

The script is in development and the main cast will be announced this fall.

Release is skedded for Valentine’ Day, Feb. 14, on 700 to 800 screens.

Fuji plans to chip in 30% of the estimated $4 million budget, with the Chinese side kicking in the rest.

Web doesn’t plan to release the pic in Japan. It expects to recoup in the Chinese market alone.

Fuji will also remake its hit 1993 drama “Under One Roof” for Chinese TV with a Chinese cast and staff.

It will begin shooting 20 episodes by the end of the year, with broadcast skedded for the summer of 2011.

Facing with a stagnant market in Japan, Fuji set up a project team in November 2008 to explore new ways of exploiting its content overseas.

“101st Proposal” is the team’s first aim at the booming Chinese film market, which has been growing at 30% a year since 2007.

In the first two months of 2010, the Chinese box office totaled $333 million — more than the country’s B.O. take for all of 2005.

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