Big game drags down "AMAs" on ABC

NBC dominated last night’s primetime action behind one of the season’s top scores for “Sunday Night Football,” with the Eagles-Giants contest contributing to apparent all-time low demo deliveries for the “American Music Awards” on ABC.

According to preliminary nationals from Nielsen, the NFL showdown for first place in the NFC East averaged an 8.0 rating/19 share in adults 18-49 and 21.1 million viewers overall on NBC’s stations from 8:30 to 11 p.m., with these numbers expected to rise in the nationals, perhaps by 10% or more. The metered-market overnight score of a 15.9 household rating/24 share was the third best of the season — and the fourth best in the five seasons that the “SNF” franchise has aired on NBC.

The day’s top metered-market score for NFL action came in the late-afternoon marquee matchup on CBS between the New England Patriots and Indianapolis Colts, which averaged a 16.7/30 and helped the Eye get off to a good start in primetime.

The numbers for CBS’ primetime series are subject to revision due to its lineup starting about 10 minutes late, but football and “60 Minutes” combined for a 4.6/13 in 18-49 and 19.5 million viewers overall during the 7 o’clock hour. The newsmag was followed by “The Amazing Race” (3.1/8 in 18-49, 11.7 million viewers overall), “Undercover Boss” (3.3/7 in 18-49, 11.9 million viewers overall) and “CSI: Miami” (2.4/6 in 18-49, 11.1 million viewers overall).

At ABC, the “American Music Awards” averaged a 4.3/11 in adults 18-49 and 11.7 million viewers overall from 8 to 11 p.m., coming in down about 20% from last year’s demo rating (5.5) and apparently the lowest on record for the kudocast. The Alphabet was able to point to some gains among auds under 18, with the awards show up year to year by 12% in teens 12-17 (3.7 vs. 3.3) and 19% in kids 2-11 (2.5 vs. 2.1). Kicking off the night for ABC was “America’s Funniest Home Videos” (1.9/5 in 18-49, 8.0 million viewers overall).

Fox was impacted by the double-barrel competition of football and “American Music Awards,” seeing below-average scores for “The Simpsons” (2.9/7 in 18-49, 6.6 million viewers overall), “The Cleveland Show” (2.4/6 in 18-49, 5.0 million viewers overall), “Family Guy” (3.3/7 in 18-49, 6.6 million viewers overall) and “American Dad” (2.3/5 in 18-49, 4.8 million viewers overall). Of the four, “Family Guy” was not only the highest rated as usual, but also held up the best by coming within a tick of its week-ago 18-49 result.

Univision was above average with the three-hour finale of “Mira Quien Baila” (Look Who’s Dancing), which averaged a 1.8/4 in 18-49 and 4.7 million viewers overall.

Preliminary 18-49 averages for the night: NBC, 6.6/16; ABC, 3.7/9; CBS, 3.4/8; Fox, 2.5/6; Univision, 1.6/4.

In total viewers: NBC, 17.6 million; CBS, 13.5 million; ABC, 10.8 million; Fox, 5.5 million; Univision, 4.2 million.

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