HBO season premieres of comedies down from last year
The series premiere of the critically praised “Huge” on ABC Family became the cabler’s top launch ever among women 18-49.Starring Nikki Blonsky (“Hairspray”), “Huge” drew 1.2 million in adults 18-49, second in ABC Family history for series premieres behind “The Secret Life of the American Teenager” in July 2008. The “Huge” success propelled ABC Family to a top ranking for cable networks among women 18-34 and 18-49 and viewers 12-34 Monday. The drama’s lead-in, “Secret Life,” had its second-best numbers this season, while the season premiere of lead-out “Make It or Break It” was tops among 10 p.m. shows on cable Monday among females 12-34. Over at HBO, Sunday’s season premieres of comedies “Hung” and “Entourage” took a ratings dip compared to a year ago. “Hung,” which stars Thomas Jane as a well-endowed high school basketball coach trying to survive economically, drew 2.5 million for the 10 p.m. episode, down 13% from the series premiere in 2009. Skein, produced by Canadian-based E1 Entertainment, was a freshman hit last year for the net last year. Shingle recently launched ABC cop drama “Rookie Blue” to strong ratings. “Entourage,” a longtime series staple for the pay cabler, followed “Hung” aired at 10:30 and also drew 2.5 million, off 25% from last year’s debut. When additional airings for both shows are factored in, however, the decreases are far less imposing.
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