Electus gets distrib rights in 5X5 deal

Duo pact for an exclusive deal

Next gen studio Electus has pacted an exclusive deal with reality shingle 5×5 Media.

Electus will hold distribution rights to nonscripted content and programming produced by 5×5 Media, a newly formed company founded by longtime reality producers Craig Armstrong, Rick Ringbakk and Tod Mesirow. As part of the deal, Electus and 5×5 will create and co-produce original content.

Electus, which is part of Barry Diller’s Internet-fueled IAC, unites producers, creators, advertisers and distribs to streamline distribution. Company is headed by Ben Silverman, the former NBC entertainment topper who left the network in July 2009.

“They are fantastic storytellers and we cannot wait to connect them to the Electus platform,” Silverman said. “Craig, Rick and Tod have been connected to the best shows on television and our initial slate shares that same ambition.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading