NBC's broadcast of this year's Primetime Emmy Awards averaged a 4.1 rating among adults 18-49 on Sunday night — down a touch from last year's CBS perf (4.2). On the flip side, the kudocast attracted 13.5 million viewers, up 9 percent from last year's 12.3 million.

Last year vs. this year comparisons are almost apples vs. oranges, of course. This year's telecast aired in August, when TV usage is lower; last year's ran on Sept. 20, the night before the TV season began.

But this year's telecast was helped by a double run on the West Coast, as the Emmys aired live at 5 p.m. and then again as a repeat at 8 p.m. Because the commercials were the same in both airings, the ratings were cumed.

Meanwhile, competition was more intense in 2009 (vs. an in-season NFL game) — although this year's competish was nothing to sneeze at, either (a pre-season NFL matchup, as well as original eps of "Big Brother," "True Blood" and "Mad Men").

In the end, the fact that the Emmys held steady makes it a wash for the TV Academy, which can still at least note that the Emmys continued an upward trend in total viewership.

More from Variety ratings guru Rick Kissell here.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0