Italy, Mideast, North Africa deals are multi-genre pacts
The Walt Disney Company and Italy’s Rai Cinema have inked a wide-ranging, multi-year multi-genre product pact, Disney announced at Cannes’ Mipcom mart Tuesday.Deal comes as Disney has also flexed its muscle across the Middle East and North Africa, closing a programming deal with pay TV platform Orbit Showtime Network. The Disney-Rai Cinema arrangement includes Rai Cinema’s acquisition of feature films, such as “Alice in Wonderland” and “Prince of Persia: The Sands of Time,” as well as Disney-Pixar toon pics, led by “Ratatouille,” “Wall-E,” “Up” and “Toy Story 3.” Also rolled into the deal are ABC Studios series, both established skeins such as “Criminal Minds,” “Desperate Housewives” and “Brothers and Sisters” and the upcoming “Detroit 1-8-7,” “Body of Proof” and “Criminal Minds: Suspect Behavior.” The pact, which builds on past deals and offers product for all Italo pubcaster RAI’s channels, will offer Italian free-to-air auds Walt Disney classics “Snow White,” “Cinderella” and “Sleeping Beauty.” A second Disney multi-year, multi-genre agreement unveiled on Tuesday, the OSN deal includes feature films such as “Alice in Wonderland,” “The Prince of Persia: Sands of Time” and “Toy Story 3,” with OSN holding exclusive pay TV and pay per view rights in the region. Also included are ABC Studios network series like “Desperate Housewives” and “Grey’s Anatomy,” U.S. talkshow “The View” and ABC News programming.
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