Show to get three-week tryout in handful of markets
For its next talkshow screen test, Fox TV Stations is turning to “The Nanny” thesp Fran Drescher.
“The Fran Drescher Show” will get a three-week tryout on Fox’s WNYW New York, KTTV Los Angeles, WTXF Philadelphia, KSAZ Phoenix, KMSP Minneapolis and WOFL Orlando, Fla.
Debmar-Mercury, which produces “The Wendy Williams Show” for Fox stations, is behind the tryout, which launches Nov. 26.
Fox TV Stations has gravitated toward this incubator model, having tested shows from Craig Kilborn and Mike Huckabee, for brief runs on some of its stations.
“Fran is the perfect person to bring a new voice, if you will, to daytime,” said Frank Cicha, Fox TV Stations senior VP of programming. “The female audience knows her, likes her, and we expect the show to bring energy and freshness to these time periods.”
“The Fran Drescher Show” will air live from L.A. If the yakker is a success, Debmar-Mercury hopes to launch it in full national syndication for the 2011-12 season. Debmar-Mercury also launched “Wendy Williams” as a short-run strip on Fox stations.
“It will cover all of my passions; everything from pedicures to politics,” Drescher said. “America will have a chance to see the real Fran Drescher, beyond ‘The Nanny.’ I’m the girl next door, a self-made woman who has been to hell and back a few times.”