Debmar-Mercury to test Drescher talker on Fox

Show to get three-week tryout in handful of markets

For its next talkshow screen test, Fox TV Stations is turning to “The Nanny” thesp Fran Drescher.

“The Fran Drescher Show” will get a three-week tryout on Fox’s WNYW New York, KTTV Los Angeles, WTXF Philadelphia, KSAZ Phoenix, KMSP Minneapolis and WOFL Orlando, Fla.

Debmar-Mercury, which produces “The Wendy Williams Show” for Fox stations, is behind the tryout, which launches Nov. 26.

Fox TV Stations has gravitated toward this incubator model, having tested shows from Craig Kilborn and Mike Huckabee, for brief runs on some of its stations.

“Fran is the perfect person to bring a new voice, if you will, to daytime,” said Frank Cicha, Fox TV Stations senior VP of programming. “The female audience knows her, likes her, and we expect the show to bring energy and freshness to these time periods.”

“The Fran Drescher Show” will air live from L.A. If the yakker is a success, Debmar-Mercury hopes to launch it in full national syndication for the 2011-12 season. Debmar-Mercury also launched “Wendy Williams” as a short-run strip on Fox stations.

“It will cover all of my passions; everything from pedicures to politics,” Drescher said. “America will have a chance to see the real Fran Drescher, beyond ‘The Nanny.’ I’m the girl next door, a self-made woman who has been to hell and back a few times.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading