CW has gone two-for-two this fall, giving full season orders to frosh dramas “Nikita” and “Hellcats.”
Netlet also gave a back-nine order to the long-running “One Tree Hill,” which had been on the bubble but has so far performed solidly for CW in its eighth season.
“Nikita” and “Hellcats” come from Warner Bros. TV and CBS TV Studios. “One Tree Hill,” which goes back to the WB Network days, hails from WBTV alone.
CW entertainment prexy Dawn Ostroff said the net gambled with skedding moves this season to give strong launchpads to “Nikita,” paired with “The Vampire Diaries” on Thursday; and “Hellcats,” which follows “America’s Next Top Model” on Wednesday.
“We’re thrilled that they’ve paid off for us,” Ostroff said.
“Nikita” is C-Dub’s second most-watched program, behind “Vampire Diaries,” with an average aud of 3.6 million viewers. Series comes from McG’s Wonderland Sound and Vision banner, with McG, Craig Silverstein, David Levinson, Danny Cannon and Peter Johnson as exec producers.
“Hellcats,” exec produced by “Smallville” star Tom Welling, Kevin Murphy and Allan Arkush, is averaging 2.5 million viewers.