CBS to air Duke-North Carolina hoops in primetime

Duke CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime.

The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and other burnoffs. But still …

“Duke-North Carolina is one of the most intense rivalries in all of sports,” said CBS Sports exec veep of programming Mike Aresco said. “A primetime telecast on CBS Sports will generate enormous interest across the nation as the ‘Road to the Final Four heats up.”

In April, CBS agreed in a deal with TNT and the NCAA to share broadcast rights for March Madness over the next 14 years.

More TV

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

  • Unfinished 'Doctor Who' Episode Is Finally

    Unfinished 'Doctor Who' Episode Is Finally Completed - 38 Years Later

    CBS has long been synonymous with men’s college basketball coverage, but next March the network will have a first when it broadcasts a regular-season game between Duke and North Carolina in primetime. The broadcast will take place March 5 at 8 p.m. Eastern. Granted, it’s on a Saturday when CBS’ alternatives are Crimetime reruns and […]

More From Our Brands

Access exclusive content