CBS Sports press exec opens own firm

Wade will take on Eye as first client

CBS Sports senior communications veep LeslieAnne Wade is starting her own media strategy and PR firm, remaining connected to the Eye sports properties as a consultant.

Wade joined CBS in 1993 and at different times served as the lead corporate and press rep for virtually every sports property under the network’s umbrella. CBS Sports,, CBS College Sports Network and Showtime Sports are among the divisions she will advise.

“There’s nobody better in a crisis,” CBS exec VP-chief communications officer Gil Schwartz said. Wade’s “knowledge of the ins and outs of the sports communications game, and the people on the field, is unequaled. I’m pleased that we’ll still be able to tap into that expertise going forward with this new agreement.”

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