‘Boss’ defeats ‘Apprentice’ in ratings

NBC show drops off 19% in second week

CBS earned a fairly lopsided win Sunday night as “Undercover Boss” continued its strong returns, soundly defeating NBC’s reality competition series “Celebrity Apprentice,” which saw significant retraction.

Eye’s programming was pushed back approximately 50 minutes to the NCAA basketball overrun and early numbers are approximate, but the network clearly scored with the top two shows in the 18-49 demo — “Undercover Boss” (4.1 rating/10 share, 13.5 million) and “The Amazing Race” (3.9/10, 12.m). Newsmagazine “60 Minutes” (3.2/9, 12.9) received a nice boost with the college hoops action providing a strong lead-in.

NBC had to be disheartened as it witnessed a 19% drop-off in the second week of a two-hour “Celebrity Apprentice” (2.6/7, 6.8m) and a 25% loss from the week-ago season debut of “Minute to Win It” (1.8/5, 5.1m).

Fox’s best show of the night was a 9 p.m. episode of “Family Guy” (3.5/8, 6.6m) but the net saw 10% erosion for “Sons of Tucson” (1.9/5, 3.8m). The usually reliable “The Cleveland Show” (2.5/6, 5.0m) also posted an 11% decrease from its last original episode on Feb. 21.

ABC didn’t get much return with a sneak preview of “Jamie Oliver’s Food Revolution” at 10 p.m. The British chef’s foray into American broadcast television earned a paltry 2.2/6, 6.1m., but the net hopes the ratings from Sunday’s premiere will improve once the show moves to its normal 9 p.m. Friday timeslot this week. Tops for the Alphabet was “Desperate Housewives” (3.5/8, 10.7m), though those were the worst 18-49 demos for an original episode in the show’s history.

Preliminary 18-49 averages for the night: CBS, 3.7/10; ABC, 2.1/6; Fox, 2.1/6; NBC, 1.9/5; Univision, 1.0/3.

In total viewers: CBS, 13.1 million; ABC, 7.1 million; NBC, 5.5 million; Fox, 4.5 million; Univision, 2.3 million.

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