You will be redirected back to your article in seconds

Bollywood show bows in North America

It joins a select group already on air

Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu.

Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their fave local singer and dancer.

Show will consist of three parts: a local singing competition, a local dancing contest and musicvids of Hindi film songs. Each winner will receive $2,010.

This is the first reality program that allows Hulu viewers to vote at the same time as TV auds.

Saturday morning Bollywood shows catering to South Asian auds, mostly on broadcast networks, aren’t new to the U.S.

In Los Angeles, “Showbiz India” airs on KSCI and nationally “Namaste America” airs in the New York area, Chicago and L.A., among other cities. However, there aren’t many that include local segments, one such is “Chitrahar TV” in Chicago.

More TV

  • The Walking Dead Season 8 Episode

    'Walking Dead' Recap: Season 8 Premiere Brings War to Negan's Doorstep (SPOILERS)

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Outlander

    'Outlander' Recap: 'A. Malcolm' Celebrates Claire and Jamie's Reunion

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • MINDHUNTER

    'Mindhunter' Cast on the FBI's Obsession, Getting Personal, and the Moments That Most Got Under Their Skin

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Doctor Who

    Jodie Whittaker's Doctor Gets a Male Companion with New 'Doctor Who' Castings

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Dirk Gently's Holistic Detective Agency

    'Dirk Gently' Star Samuel Barnett on High Fantasy and Season 2

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

More From Our Brands

Access exclusive content