Bollywood show bows in North America

It joins a select group already on air

Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu.

Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their fave local singer and dancer.

Show will consist of three parts: a local singing competition, a local dancing contest and musicvids of Hindi film songs. Each winner will receive $2,010.

This is the first reality program that allows Hulu viewers to vote at the same time as TV auds.

Saturday morning Bollywood shows catering to South Asian auds, mostly on broadcast networks, aren’t new to the U.S.

In Los Angeles, “Showbiz India” airs on KSCI and nationally “Namaste America” airs in the New York area, Chicago and L.A., among other cities. However, there aren’t many that include local segments, one such is “Chitrahar TV” in Chicago.

More TV

  • The Blacklist 100th Episode

    'The Blacklist' Team on the 100th Episode: A Heist and a Walk Down Memory Lane

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • The Blacklist 100th Episode

    'The Blacklist' Team on the Road to 100 Episodes: 'There is a Lot of Wish Fulfillment Going On'

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • 'Cosmos' EP Ann Druyan on Season

    'Cosmos' EP Ann Druyan on 'Daring' Season 2, Climate Change Deniers, and Neil deGrasse Tyson

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Rupert Friend Death of Stalin

    'Homeland' Alum Rupert Friend Joins CBS All Access Drama 'Strange Angel'

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Katie Couric Olympics

    Katie Couric to Co-Host NBC's Winter Olympics Opening Ceremony

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • Kristen Wiig Where'd You Go Bernadette

    Kristen Wiig to Star in Reese Witherspoon-Produced Comedy Series for Apple

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

  • 'Wolf Hall' Team Reunites for Cyber

    'Wolf Hall' Team Reunites for Cyber Warfare Series 'The Undeclared War'

    Bollywood entertainment and digital distribution company Saavn has partnered with Emirates airline on a South Asian variety show that is airing Saturday mornings on U.S. cablers Star India Plus, SET Asia, Canada’s Rogers video-on-demand and Hulu. Running for 10 weeks, “Destination: Bollywood” will feature Bollywood musicvids and reality segments allowing viewers to vote on their […]

More From Our Brands

Access exclusive content