‘Blue Bloods’ off and running for CBS

Debut gives the Eye primetime victory for third night in a row

Tom Selleck starrer “Blue Bloods” debuted in solid fashion for CBS on Friday, propelling the Eye to a primetime victory among adults 18-49 and in total viewers for the third consecutive night.

According to preliminary nationals from Nielsen, “Blue Bloods” (2.2 rating/7 share in 18-49, 12.8 million viewers overall) easily topped the year-ago season-premiere numbers in the 10 p.m. Friday slot of CBS’ “Numbers” (1.8/6, 8.1 million). “Blue” was the night’s most- watched primetime program.

In its second original episode, NBC’s “Outlaw” (1.1/4, 5.0 million) found itself on the run after losing more than half its audience from its season premiere Sept. 15. By comparison, “The Jay Leno Show” had a 1.6/5, 5.8 million in its first Friday airing of 2009.

“Blue” also damaged the season premiere of ABC’s “20/20” (1.5/5, 5.4 million), which was down more than a third in 18-49 from the first Friday of 2009 (2.3/8, 7.3 million).

CBS won at 9 p.m. with the season premiere of “CSI: NY” (2.0/7, 10.3 million) edging the second hour of “Dateline: NBC” (1.8/6, 7.9 million). The CW’s “Supernatural” season premiere (1.2/4, 2.8 million) grabbed the hour’s bronze medal in 18-49 ahead of Fox’s “The Good Guys” (0.9/3, 2.9 million) and ABC’s re-airing of the premiere of “The Whole Truth” (0.7/2, 2.9 million). Fox performed better a year ago with since-canceled “Dollhouse.”

At 8 p.m., “Dateline” (1.4/5, 6.5 million) had a hair’s edge in a too- close-to-call race with CBS’ season premiere of “Medium” (1.4/5, 6.1 million), the latter down considerably from its 9 p.m. season premiere last year. The CW was again third in the demo with the season premiere of “Smallville” (1.3/5, 2.9 million – up from last year), ahead of reruns of ABC’s “Modern Family” (1.2/5, 4.2 million) and “Better With You” (0.9/3, 3.1 million) and Fox’s “Human Target” (0.6/2, 3.1 million).

Preliminary 18-49 averages: CBS 1.8/7, Univision 1.5/5, NBC 1.4/5, CW 1.2/4, ABC 1.1/4, Fox 0.8/3.

In total viewers: CBS 9.8 million, NBC 6.5 million, ABC 4.0 million, Univision 3.6 million, Fox 3.0 million, CW 2.8 million.

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