Finally! Jimmy Fallon earned raves for his Primetime Emmys open this year — a take on Bruce Springsteen’s “Born to Run” — but it was nowhere found on his “Late Night with Jimmy Fallon” website or NBC.com.
Until now. The opening, which features Tina Fey, Jon Hamm, several “Glee” castmembers and others, popped up on NBC.com and Fallon’s “Late Night” website about an hour ago.
The clip had been noticeably absent from NBC’s websites — but could be found, in pirated form, all over YouTube and other video sharing sites. (This version, uploaded by “The Gleek Channel,” had been viewed over one million times as of Thursday.) According to insiders, that’s because NBC and the TV Academy didn’t license the Springsteen song for streaming.
“That could have been worth 500,000 hits on NBC.com,” Fallon told Daily Variety on Tuesday. “People are looking for it…it’s a good commercial for our network.”
It’s unclear whether Fallon’s public statement made the difference, but either way, the Peacock and the Academy managed to secure the rights with Springsteen’s management — and an official version finally made it up as of Thursday afternoon.
Now comes the next question: Will the TV Academy now exercise its copyright and have those pirated videos now removed? The org has so far not pursued having those clips taken down, and they could still be found all over YouTube on Thursday.
Decision to finally upload an official version of the Emmy open is good news for Fallon and company, who stand to benefit from the mostly high marks he received from Sunday’s awards show (and this production number in particular).