Procter and Gamble Prods. is also on board as a producer and integrated marketing partner.
Silverman created “Pedro and Maria” himself, and his Electus shingle will own the TV, film and digital rights to the franchise internationally.
The producer called “Pedro and Maria” a “modern-day ‘Romeo and Juliet’ that will give audiences the ability to vote and decide on the direction the characters and storylines will take.”
Quiara Alegria Hudes, who wrote the Broadway musical “In the Heights,” is writing the script and is on board as an exec producer, along with Silverman (through Electus) and Ferrera (through her Take Fountain production shingle).
Objective Entertainment’s Ian Kleinert and Jarred Weisfeld are co-exec producers.
‘Pedro & Maria’ comes to us from a trifecta of talent in Ben, America and Quiara, who collectively will bring this youthful, contemporary Latino romantic story to life,” said David Janollari, who recently joined MTV as exec vice president of scripted development. “The Latino population is an under-represented and under-served segment of the audience.”
Silverman is an exec producer on “Ugly Betty,” which stars Ferrera. That show — based on a Colombian telenovela — ends its run this month.