ANA sets up coin for family-friendly fare

Org announces $10 million media fund

The Assn. of National Advertisers Alliance for Family Entertainment is once again coming up with funds to help promote family-friendly fare.

The org announced a new $10 million media fund to sponsor drama and comedy family-friendly fare.

“It is critically important for marketers to have family entertainment options, and there simply are not enough at this time,” said Marc Goldstein, chief content officer for the ANA Alliance for Family Entertainment.

The Alliance is already active in seeding script development of family-friendly fare through a partnership with Humanitas Prods.

In the late 1990s and early 2000s, the ANA Alliance’s predecessor, the Family Friendly Programming Forum, provided funds to develop scripted series — including such successful series as “Gilmore Girls,” “Ugly Betty,” “Everybody Hates Chris” and “Brothers and Sisters.”

“In creating this (promotion) fund, the participating Alliance marketers are demonstrating that they will collectively support family programming with their advertising dollars, which will provide encouragement to the networks to support and expand family programming options,” Goldstein said.

New fund was announced during the ANA Alliance’s annual family programming symposium Tuesday at the Paley Center for Media in Beverly Hills.

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