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Alloy Entertainment divides film and TV, hires NBC exec

Alloylogo Alloy Entertainment, the shingle behind series such as “Gossip Girl,” has named a new head of television.

NBC alum Gina Girolamo has been tapped as senior VP of TV. Bob Levy, who had previously overseen all of Alloy’s development, will now focus on the company’s expanding feature presence – and has been named exec VP of film.

Under Levy, Alloy’s West Coast office has turned franchises such as “Gossip Girl” and “The Vampire Diaries” into TV series – and also has the new projects “Pretty Little Liars” and “Huge” in the works. Alloy has a first-look TV deal with Warner Bros. TV.

On the feature side, Alloy is developing “Au Pairs” at Warner Bros. with Flower Films.

“As Alloy’s filmed entertainment grows exponentially every year, it’s a necessity for us to have two separate film and television development teams focused on their specific areas,” said Alloy Ent. CEO Leslie Morgenstein. “Bob has brought much success to our television slate, and we are counting on that same insight and success to break us through in film. Gina’s success and relationships within the television community is exactly what Alloy needs to take us to the next level as both producers developing our own projects and a productions company with a continually growing on-air slate.”

Girolamo spent more than a decade at NBC, developing shows such as “30 Rock.” She most recently served as VP of comedy there.

She’ll be based at Warner Bros., where Alloy now has an office. Reporting to her will be TV vice prexy Andrew Wang. Levy, meanwhile, will continue to be based at Alloy’s L.A. office; his staff includes film development director Polly Auritt.

News comes following Alloy’s East Coast restructure. As announced on Monday, Josh Bank was named president of East Coast under Morgenstein. The company also hired Tripp Reed as vice president of digital production (a new position).

New role for Bank means he’ll oversee both Alloy’s books division and also digital development and production. Reed will report to him; also promoted were Alaina Davis and Joelle Hobeika, who are editors in the book division under Bank.

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