ABC has big plans for “Body of Proof.”
Skein, starring Dana Delany as a medical examiner who investigates suspicious deaths, was originally skedded to air at 9 p.m. Friday, but the network believes it can find a better and more high-profile timeslot in midseason.
Alphabet plans to give the ABC Studio skein a healthy marketing sendoff prior to its launch to give it the best chance to succeed. Show could land in the 10 p.m. Wednesday slot if “The Whole Truth” continues to perform poorly and is eventually canceled. Net may be forced to rethink its 10 p.m. Tuesday lineup as well if “Detroit 1-8-7” doesn’t perk up.
Filling the 9 p.m. Friday spot is “Primetime: What Would You Do?,” from the net’s news division, which has performed well enough to be put in the lineup on short notice. ABC will continue to offer comedy repeats from 8-9 until “Secret Millionaire” debuts.
“Body of Proof” is exec produced by Christopher Murphey, Matthew Gross and Sunil Nayar.
If “The Whole Truth” is canceled, it would be the second ABC show to get the ax. “My Generation” was dropped by the net after only two episodes, but “Grey’s Anatomy,” which remains a consistent player in its seventh season, is salvaging the network’s Thursday ratings.