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Exclu: “Ugly Betty” exec producer Salma Hayek is once again mining the world of telenovelas for ABC.

Hayek and her producing partner Jose Tamez have sold an adaptation of the Argentinian telenovela “Los Roldan” to the network through their Ventanarosa shingle.

For this U.S. adaptation, they’re turning to former “Ugly Betty” scribes Veronica Becker and Sarah Kucserka, who are on board as writers and exec producers. Hayek and Tamez will exec produce; ABC Studios is behind the project.

“Ugly Betty,” of course, was a U.S. reworking of the global telenovela phenomenon “Betty La Fea.”

In the case of “Los Roldan,” the telenovela was produced from 2004 to 2005 by Argentina broadcaster Telefe.

Like “Ugly Betty,” “Roldan” is a drama with comedic undertones.

The show follows a working-class man who saves the life of a woman. She then hires him to run her company — much to the chagrin of her family.Local versions of “Los Roldan” have already been produced in Colombia, Mexico and Cyprus.

Read more here.

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