It's the second largest audience to date for Nickelodeon show
A great year for live event television apparently extends to kid-friendly kudocasts.
Nickelodeon’s Kids’ Choice Awards telecast on Sunday drew its second largest aud to date — 7.6 million — including 3.7 million kids under 12, according to preliminary Nielsen estimates.
The only larger crowd for the show was last year’s 7.7 million, while the 2008 tune-in (7.4 million) now stands as the third most popular Kids’ Choice Awards in its 23-year history.
Numbers continue a strong season for live programming, as auds seem to be unifying around events like awards shows and sports in an era when they can watch episodes of entertainment series at any time. This year’s Academy Awards, Grammy Awards and Super Bowl telecasts notched big viewership gains.
This year’s “Kids’ Choice” was hosted by Kevin James and featured first lady Michelle Obama, who received the first Big Help Award for charitable endeavors. Miley Cyrus, Taylor Lautner and Taylor Swift were among the other winners.
Also hot on cable over the weekend was Lifetime Movie Network, whose “Amish Grace” became the net’s most-watched original movie to date, drawing just over 4 million viewers for its premiere Sunday.
It also set LMN records in demos such as adults 18-plus (3.65 million) and adults 25-54 (1.59 million). And among adults 18-49 (1.26 million), it lags only the net’s April 2009 premiere of “Natalee Holloway.”
Pic, starring Kimberly Williams-Paisley, is based on a true story about the aftermath of a 2006 schoolhouse shooting in the Amish community of Nickel Mines, Pa. It was produced by Larry A. Thompson Organization.